Use RELEASE as the focused entry product for selected paving and road-construction accounts in the Southeast. Pro Chem brings a business established in 1969 and a catalog of 500+ industrial-maintenance and sanitation products.
FilmClean Brake · product presentation
Put the final story
on the big screen.
The music-finished master brings the CLEAN BRAKE product conversation into the room while RELEASE remains the lead controlled-pilot opportunity.
A proposal from Perform
One beachhead. A larger account opportunity.
Thanks for making the time. This review room centers one primary proposal: evaluate RELEASE as a focused entry point into Southeast paving and construction accounts, beginning with an approved, controlled field pilot.
The proposed motion is simple: select the right account, demonstrate the application, measure the trial, and use the result to decide whether RELEASE belongs in the Pro Chem line. A successful first use can also create a credible second conversation around adjacent maintenance products already in the Pro Chem portfolio.
CLEAN BRAKE is presented separately as a complementary workhorse brake-and-parts-cleaner SKU for recurring fleet, automotive, and industrial maintenance use. Its price tier and role alongside Pro Chem's existing premium brake cleaner can be defined in the commercial discussion.
Perform supports the opportunity with private-label development, custom blending, packaging, label/artwork support, documentation, samples, and scalable production. Together, the teams can define the pilot account, success criteria, and commercial path.
— Perform Manufacturing · Family-owned, 30+ years
01Why this fits Pro Chem
The product opens the door.
The bundle grows the account.
The strategic brief proposes a disciplined way to test catalog expansion without treating an internal market thesis as a proven result. RELEASE leads the first conversation; field evidence determines what happens next.
Run an approved field trial with named operators, safe procedures, a baseline, and agreed success criteria. The measured result—not a brochure claim—becomes the sales evidence.
If the trial earns a second visit, use the account's real maintenance needs to introduce relevant products already in Pro Chem's Automotive, Fleet Centers, Industrial Specialties, Green Products, Solvents & Degreasers, and Safety Products categories.
Proposed sales motion
Select a beachhead account → demonstrate RELEASE → run a controlled trial → review measured results → decide on initial adoption and account expansion.
Fit grounded in Pro Chem's official company history, product catalog, and portfolio positioning.
02Primary proposal
Release — bio-based asphalt
release agent & cleaner
RELEASE is designed to help prevent asphalt, tar, and heavy soils from bonding to equipment and to soften material that's already stuck. One product, two proposed jobs: coat surfaces before loading to support cleaner release, or apply concentrated to help loosen bonded buildup before pressure washing.
Product facts — SDS #2358502
| Active chemistry | Methyl ester, soybean oil, 95–100% (CAS 67784-80-9) |
| Signal word | WARNING — skin and eye irritation |
| Flash point | >266°F (>130°C) — not classified flammable |
| VOC content | 64 g/L — VOC compliant, HAPs free |
| Dilution | Full concentrate as a cleaner · up to 4:1 as a release agent |
| DOT | Not regulated for transport |
| Odor | Light vegetable oil |
The value proposition
This is a per-load release agent, not a permanent coating. The proposed value story is easier cleanout and a different safety and environmental profile; labor, cost, and regulatory claims require field and technical confirmation.
Where it works
Truck & dump bedsPrimary application — coat before loading to help keep hot mix from bonding.
Pavers & hoppersKeeps hot mix from sticking to contact surfaces.
Hand toolsShovels, rakes, lutes — prevents buildup during use.
Distributor barsStandard application across asphalt distribution equipment.
WorkwearCleans tar and asphalt soiling from clothing and gear.
Chutes, kettles & moreCones, tar kettles, grader blades, hot patch trucks, general equipment.
A safety profile worth comparing
Warning
Release
soy methyl ester
soy methyl ester
- Skin and eye irritation — standard gloves and goggles
- Not classified flammable — flash point >266°F
- Biodegradable, low-VOC, HAPs free
- Not DOT-regulated for transport
Danger
Diesel / kerosene
petroleum release agents
petroleum release agents
- Flammability and hot-surface controls may apply
- VOC profile varies by product and formulation
- Runoff, spill, storage, and disposal procedures must be reviewed
- Account-specific environmental requirements should be confirmed
The supplied RELEASE SDS supports the product facts shown above. Comparative performance, cost savings, disposal impacts, and regulatory advantages should be validated through approved technical review and a controlled field trial before use in customer-facing sales materials.
Application — two modes, one sprayer
As a release agent
Diluted up to 4:1
- Dilute up to 4:1 with water for the equipment and strength needed.
- Pump-up sprayer — liberal, even coating on the clean, empty bed or surface before it contacts asphalt.
- Reapply each load cycle for consistent release.
As a cleaner
Full concentrate
- Apply at full strength over the soiled equipment or surface.
- Allow several minutes of dwell to dissolve bonded soils — longer for older buildup.
- Remove with high-pressure water; document whether the softened material reduces scraping during the trial.
The proposed application uses familiar pump-up sprayer equipment. Confirm crew procedure, substrate compatibility, dwell time, dilution, and site requirements during the trial.
Proposed formats from trial through scale
5-gal pailSingle trucks, small crews, trial accounts
55-gal drumStandard fleet accounts, regular reorder
ToteHigh-volume paving contractors and asphalt plants
Tanker (bulk)High-volume format — availability and pricing to confirm
02AField comparison
A real operating environment.
A bounded proof conversation.
The supplied field image shows an older paver after extended buildup, with the cleaned area on the left and buildup-covered area on the right. It makes the proposed conversation tangible without turning one field comparison into a universal performance claim.
After · cleaned left
Before · buildup right
What the pilot should measure
Use the image as a starting point for a controlled account conversation: current cleanout method, usage, dwell time, labor, substrate compatibility, and the crew's view of the result.
Illustrative field evidence only. This comparison does not establish quantified savings, universal results, laboratory validation, or customer identity.
03Complementary portfolio extension
Clean Brake — non-chlorinated
brake & parts cleaner
CLEAN BRAKE is proposed as a workhorse brake-and-parts-cleaner SKU for recurring automotive, fleet, and industrial maintenance use. Its intended price tier and role alongside Pro Chem's existing premium brake cleaner can be defined in the commercial discussion.
Current label facts — product #23586
| Formula | Non-chlorinated, low odor, professional strength |
| Solvent system | Fast-evaporating — hexane, isopropyl alcohol, methanol, heptane |
| Removes | Brake fluid, grease, oil, brake pad dust, road contaminants |
| Finish | Helps leave metal components clean and residue-free |
| Directions | Spray on, let evaporate or wipe with a dry cloth; repeat for heavy buildup. Well-ventilated areas only. |
Straight talk on the label
CLEAN BRAKE carries a DANGER signal word. The supplied package includes a Pro Chem-branded GHS label; the pilot conversation should include the complete document set and an agreed commercial position.
Automotive shopsBrake service, parts prep, general degreasing at the bench.
Fleet maintenanceHigh-frequency brake and parts cleaning across the fleet.
Industrial maintenanceGrease, oil, and contaminant removal on metal components.
04Sales enablement
A rep-ready selling system,
not just another SKU.
The RELEASE package brings the field story, application guidance, safety data, product information, label concept, and quick reference together in one rep-ready system. CLEAN BRAKE is shown as a complementary opportunity with a focused document path.
ReleasePDF ↗
Field training guide
9 pages — what it is, where it fits, application, troubleshooting, and objection handling for the sales team.
ReleasePDF ↗
Field quick reference
2 pages — dilution, application steps, PPE, sizes, and the opening line, built to ride in the truck.
ReleasePDF ↗
Product information sheet
Features, applications, characteristics, and directions on one customer-facing page.
ReleasePDF ↗
Safety data sheet
Full GHS SDS #2358502 — classification, first aid, handling, and physical properties.
ReleasePDF ↗
GHS label — 5 gallon
Pro Chem-branded 5-gallon label artwork with QR references for the product document set.
Clean BrakePDF ↗
GHS label — Clean Brake
Pro Chem-branded label artwork for the complementary brake-and-parts-cleaner opportunity.
Proposed field sales motion
1 · Select
Choose a paving or fleet account with a clear use case, an authorized decision-maker, and a team willing to document the current method before the demonstration.
2 · Demonstrate
Show the approved application in the real work environment, following the reconciled technical documents, site rules, PPE requirements, and account permissions.
3 · Trial
Run a controlled trial with agreed success criteria, usage and labor baselines, safe procedures, named owners, and a scheduled result-review date.
4 · Expand
If RELEASE earns adoption, return with the adjacent Pro Chem products that fit the account's verified maintenance needs. The trial result opens the next conversation; it does not guarantee the bundle.
05The manufacturing partner
Why Perform Manufacturing.
Family-owned and 30+ years strong, Perform is a single-source private label partner — formulation, custom blending, contract packaging, and label production under one roof, made in the USA.
ACustom blending
Liquids or powders, formulated and blended to approved specifications with performance and acceptance criteria defined before production.
BEnd-to-end private label
From label design and printing to final packaging, the entire process is managed as your single-source partner.
CMade in the USA
Domestic production with consistent quality, safety, and documentation standards — SDS questions welcomed.
DScalable runs
From small trial runs to full production volumes — scale up as the line proves itself in the field.
ELogistics that deliver
Smart, flexible logistics that adapt to your reorder patterns and keep delivery efficient.
FReal people, real support
Knowledgeable team members who actually answer the phone — no menus, no waiting on a reply.
Next steps
From product review to a controlled Southeast field pilot.
Confirm strategic fit & pilot accounts
Pro Chem confirms whether RELEASE fits the portfolio and selects one or more appropriate Southeast accounts for a bounded field evaluation.
Reconcile product, pricing & safety inputs
Resolve the technical documents, labels, use rate, working-gallon economics, minimum order, lead time, and accountable approvers before field use.
Run the controlled pilot
Use approved procedures, named operators, a documented baseline, measurable success criteria, and a scheduled review date.
Review results & make the SKU decision
Evaluate the field evidence, economics, account feedback, and production requirements before deciding on adoption, initial volume, or further testing.
Commercial discussion inputs
Working-gallon economicsSet in commercial discussion
Usage baselineDefine with pilot account
Cleanout baselineDefine with pilot account
Trial quantitySet in commercial discussion
MOQ / lead timeSet in commercial discussion
Pilot success criteriaAgree with pilot account
Let's design the pilot.Perform Manufacturing · Family-owned · 30+ years